Coral
FinTech
Coral
FinTech
Coral
FinTech
Coral
FinTech
Year
—
2021
What I did
—
Product design
—
UI Design
—
Design System
Project overview
Years ago, I led the design for Coral, a gamified real estate investment platform. Coral lets users buy and sell property shares while learning about real estate, democratizing property investment across the U.S.
01.
Client
Coral is a Real State Company based in NY that buys, renews and sell properties in the US.
02.
Product
A gamified MVP that enables users to easily access short real estate term investment opportunities. Users can build their own portfolio by buying shares from different properties, which generates monthly distributions (rental income). They hired us to built it from scratch.
03.
Team
Z1 team was made up of 1 Product Manager and 2 Product Designers (Me as Lead PD). Sariselka (David Gil) was in charge of the 3D visualizations.
04.
Collaboration
We worked together with the client in weekly design sprints. This project was carried out in parallel with other projects we were working on, for which our dedicated time did not exceed 30% of our availability for a couple of months.
Year
—
2021
What I did
—
Product design
—
UI Design
—
Design System
Project overview
Years ago, I led the design for Coral, a gamified real estate investment platform. Coral lets users buy and sell property shares while learning about real estate, democratizing property investment across the U.S.
01.
Client
Coral is a Real State Company based in NY that buys, renews and sell properties in the US.
02.
Product
A gamified MVP that enables users to easily access short real estate term investment opportunities. Users can build their own portfolio by buying shares from different properties, which generates monthly distributions (rental income). They hired us to built it from scratch.
03.
Team
Z1 team was made up of 1 Product Manager and 2 Product Designers (Me as Lead PD). Sariselka (David Gil) was in charge of the 3D visualizations.
04.
Collaboration
We worked together with the client in weekly design sprints. This project was carried out in parallel with other projects we were working on, for which our dedicated time did not exceed 30% of our availability for a couple of months.
Year
—
2021
What I did
—
Product design
—
UI Design
—
Design System
Project overview
Years ago, I led the design for Coral, a gamified real estate investment platform. Coral lets users buy and sell property shares while learning about real estate, democratizing property investment across the U.S.
01.
Client
Coral is a Real State Company based in NY that buys, renews and sell properties in the US.
02.
Product
A gamified MVP that enables users to easily access short real estate term investment opportunities. Users can build their own portfolio by buying shares from different properties, which generates monthly distributions (rental income). They hired us to built it from scratch.
03.
Team
Z1 team was made up of 1 Product Manager and 2 Product Designers (Me as Lead PD). Sariselka (David Gil) was in charge of the 3D visualizations.
04.
Collaboration
We worked together with the client in weekly design sprints. This project was carried out in parallel with other projects we were working on, for which our dedicated time did not exceed 30% of our availability for a couple of months.
Year
—
2021
What I did
—
Product design
—
UI Design
—
Design System
Project overview
Years ago, I led the design for Coral, a gamified real estate investment platform. Coral lets users buy and sell property shares while learning about real estate, democratizing property investment across the U.S.
01.
Client
Coral is a Real State Company based in NY that buys, renews and sell properties in the US.
02.
Product
A gamified MVP that enables users to easily access short real estate term investment opportunities. Users can build their own portfolio by buying shares from different properties, which generates monthly distributions (rental income). They hired us to built it from scratch.
03.
Team
Z1 team was made up of 1 Product Manager and 2 Product Designers (Me as Lead PD). Sariselka (David Gil) was in charge of the 3D visualizations.
04.
Collaboration
We worked together with the client in weekly design sprints. This project was carried out in parallel with other projects we were working on, for which our dedicated time did not exceed 30% of our availability for a couple of months.
The challenge
The goal was to create an engaging, educational investment app that stands out among competitors. We aimed to empower users with the knowledge to make informed decisions, fostering ownership and personal growth within the app's ecosystem
Our process was highly collaborative. Initial research and brainstorming with Coral defined core features like property search and portfolio management in a 3D neighborhood. We crafted user flows, wireframes, and prototypes to refine the design. By incorporating user feedback at every stage, we ensured the final product was intuitive and aligned with user needs, enhancing satisfaction and engagement.
The challenge
The goal was to create an engaging, educational investment app that stands out among competitors. We aimed to empower users with the knowledge to make informed decisions, fostering ownership and personal growth within the app's ecosystem
Our process was highly collaborative. Initial research and brainstorming with Coral defined core features like property search and portfolio management in a 3D neighborhood. We crafted user flows, wireframes, and prototypes to refine the design. By incorporating user feedback at every stage, we ensured the final product was intuitive and aligned with user needs, enhancing satisfaction and engagement.
The challenge
The goal was to create an engaging, educational investment app that stands out among competitors. We aimed to empower users with the knowledge to make informed decisions, fostering ownership and personal growth within the app's ecosystem
Our process was highly collaborative. Initial research and brainstorming with Coral defined core features like property search and portfolio management in a 3D neighborhood. We crafted user flows, wireframes, and prototypes to refine the design. By incorporating user feedback at every stage, we ensured the final product was intuitive and aligned with user needs, enhancing satisfaction and engagement.
The challenge
The goal was to create an engaging, educational investment app that stands out among competitors. We aimed to empower users with the knowledge to make informed decisions, fostering ownership and personal growth within the app's ecosystem
Our process was highly collaborative. Initial research and brainstorming with Coral defined core features like property search and portfolio management in a 3D neighborhood. We crafted user flows, wireframes, and prototypes to refine the design. By incorporating user feedback at every stage, we ensured the final product was intuitive and aligned with user needs, enhancing satisfaction and engagement.
The outcome
The visual execution centered around creating an immersive universe for the user. We opted for vibrant colors, playful typography, and cartoonish 3D imagery to make the app not just a tool, but a journey into the world of real estate investment.
This approach not only made the app visually appealing but also ensured that the complex world of real estate was accessible and fun.
The visual execution centered around creating an immersive universe for the user. We opted for vibrant colors, playful typography, and cartoonish 3D imagery to make the app not just a tool, but a journey into the world of real estate investment.
This approach not only made the app visually appealing but also ensured that the complex world of real estate was accessible and fun.
The visual execution centered around creating an immersive universe for the user. We opted for vibrant colors, playful typography, and cartoonish 3D imagery to make the app not just a tool, but a journey into the world of real estate investment.
This approach not only made the app visually appealing but also ensured that the complex world of real estate was accessible and fun.
The visual execution centered around creating an immersive universe for the user. We opted for vibrant colors, playful typography, and cartoonish 3D imagery to make the app not just a tool, but a journey into the world of real estate investment.
This approach not only made the app visually appealing but also ensured that the complex world of real estate was accessible and fun.
Expanding on the functionalities within Coral's design, we meticulously crafted features to enhance user engagement and learning. Users can navigate through a variety of properties, gaining insights with easily digestible information pills on real estate concepts. The portfolio management is visualized as a 3D neighborhood, allowing users to feel a tangible connection to their investments.
Additionally, Coral Academy offers crash courses and a glossary, making the complex world of real estate investment accessible to everyone. This blend of features ensures a comprehensive and immersive experience, merging education with investment in a uniquely interactive way.
Expanding on the functionalities within Coral's design, we meticulously crafted features to enhance user engagement and learning. Users can navigate through a variety of properties, gaining insights with easily digestible information pills on real estate concepts. The portfolio management is visualized as a 3D neighborhood, allowing users to feel a tangible connection to their investments.
Additionally, Coral Academy offers crash courses and a glossary, making the complex world of real estate investment accessible to everyone. This blend of features ensures a comprehensive and immersive experience, merging education with investment in a uniquely interactive way.
Expanding on the functionalities within Coral's design, we meticulously crafted features to enhance user engagement and learning. Users can navigate through a variety of properties, gaining insights with easily digestible information pills on real estate concepts. The portfolio management is visualized as a 3D neighborhood, allowing users to feel a tangible connection to their investments.
Additionally, Coral Academy offers crash courses and a glossary, making the complex world of real estate investment accessible to everyone. This blend of features ensures a comprehensive and immersive experience, merging education with investment in a uniquely interactive way.
Expanding on the functionalities within Coral's design, we meticulously crafted features to enhance user engagement and learning. Users can navigate through a variety of properties, gaining insights with easily digestible information pills on real estate concepts. The portfolio management is visualized as a 3D neighborhood, allowing users to feel a tangible connection to their investments.
Additionally, Coral Academy offers crash courses and a glossary, making the complex world of real estate investment accessible to everyone. This blend of features ensures a comprehensive and immersive experience, merging education with investment in a uniquely interactive way.
Reflection
Leading this project was a remarkable experience that stretched my capabilities as a designer and storyteller. We didn't just build an app; we created a gateway for users to explore and grow their wealth through real estate.
Reflection
Leading this project was a remarkable experience that stretched my capabilities as a designer and storyteller. We didn't just build an app; we created a gateway for users to explore and grow their wealth through real estate.
Reflection
Leading this project was a remarkable experience that stretched my capabilities as a designer and storyteller. We didn't just build an app; we created a gateway for users to explore and grow their wealth through real estate.
Reflection
Leading this project was a remarkable experience that stretched my capabilities as a designer and storyteller. We didn't just build an app; we created a gateway for users to explore and grow their wealth through real estate.
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Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved