Luxwin
Energy
Luxwin
Energy
Luxwin
Energy
Luxwin
Energy
Year
—
2020
What I did
—
Branding
—
Physical product design
—
Web design
—
Web development
Project overview
I collaborated with Luxwin, an Argentinian energy innovator, in 2020. As a full-stack designer, I created their whole brand ecosystem, including their home battery system, promoting energy independence through solar storage and outage backup.
Year
—
2020
What I did
—
Branding
—
Physical product design
—
Web design
—
Web development
Project overview
I collaborated with Luxwin, an Argentinian energy innovator, in 2020. As a full-stack designer, I created their whole brand ecosystem, including their home battery system, promoting energy independence through solar storage and outage backup.
Year
—
2020
What I did
—
Branding
—
Physical product design
—
Web design
—
Web development
Project overview
I collaborated with Luxwin, an Argentinian energy innovator, in 2020. As a full-stack designer, I created their whole brand ecosystem, including their home battery system, promoting energy independence through solar storage and outage backup.
Year
—
2020
What I did
—
Branding
—
Physical product design
—
Web design
—
Web development
Project overview
I collaborated with Luxwin, an Argentinian energy innovator, in 2020. As a full-stack designer, I created their whole brand ecosystem, including their home battery system, promoting energy independence through solar storage and outage backup.
In a nutshell
01.
Client
Luxwin, an Argentine company specializing in the energy industry, offering solutions such as home batteries that provide power during electrical outages or store energy from solar panels.
02.
Product
Luxwin Powerbox is a home battery designed for efficiency and aesthetic appeal. It integrates seamlessly with household settings while offering robust performance during power outages and solar energy storage
03.
Team
My role in this project was as a full stack freelance designer, working alongside Pedro Bargo, a specialist in physical product design and rendering, and LZ renders, who were responsible for the contextual 3D visualizations.
04.
Collaboration
We established a close collaboration with Luxwin through iterative development rounds, which included extensive research and co-creation workshops.
In a nutshell
01.
Client
Luxwin, an Argentine company specializing in the energy industry, offering solutions such as home batteries that provide power during electrical outages or store energy from solar panels.
02.
Product
Luxwin Powerbox is a home battery designed for efficiency and aesthetic appeal. It integrates seamlessly with household settings while offering robust performance during power outages and solar energy storage
03.
Team
My role in this project was as a full stack freelance designer, working alongside Pedro Bargo, a specialist in physical product design and rendering, and LZ renders, who were responsible for the contextual 3D visualizations.
04.
Collaboration
We established a close collaboration with Luxwin through iterative development rounds, which included extensive research and co-creation workshops.
In a nutshell
01.
Client
Luxwin, an Argentine company specializing in the energy industry, offering solutions such as home batteries that provide power during electrical outages or store energy from solar panels.
02.
Product
Luxwin Powerbox is a home battery designed for efficiency and aesthetic appeal. It integrates seamlessly with household settings while offering robust performance during power outages and solar energy storage
03.
Team
My role in this project was as a full stack freelance designer, working alongside Pedro Bargo, a specialist in physical product design and rendering, and LZ renders, who were responsible for the contextual 3D visualizations.
04.
Collaboration
We established a close collaboration with Luxwin through iterative development rounds, which included extensive research and co-creation workshops.
In a nutshell
01.
Client
Luxwin, an Argentine company specializing in the energy industry, offering solutions such as home batteries that provide power during electrical outages or store energy from solar panels.
02.
Product
Luxwin Powerbox is a home battery designed for efficiency and aesthetic appeal. It integrates seamlessly with household settings while offering robust performance during power outages and solar energy storage
03.
Team
My role in this project was as a full stack freelance designer, working alongside Pedro Bargo, a specialist in physical product design and rendering, and LZ renders, who were responsible for the contextual 3D visualizations.
04.
Collaboration
We established a close collaboration with Luxwin through iterative development rounds, which included extensive research and co-creation workshops.
The challenge
Luxwin challenged me to design their entire brand experience: Powerbox, a home battery, the brand identity, and a engaging website. All while their product was still in early stages, demanding both functionality and visual appeal.
This had to be achieved with constrained resources but fortunately without the pressure of tight deadlines, giving us the creative space needed to innovate and iterate.
The challenge
Luxwin challenged me to design their entire brand experience: Powerbox, a home battery, the brand identity, and a engaging website. All while their product was still in early stages, demanding both functionality and visual appeal.
This had to be achieved with constrained resources but fortunately without the pressure of tight deadlines, giving us the creative space needed to innovate and iterate.
The challenge
Luxwin challenged me to design their entire brand experience: Powerbox, a home battery, the brand identity, and a engaging website. All while their product was still in early stages, demanding both functionality and visual appeal.
This had to be achieved with constrained resources but fortunately without the pressure of tight deadlines, giving us the creative space needed to innovate and iterate.
The challenge
Luxwin challenged me to design their entire brand experience: Powerbox, a home battery, the brand identity, and a engaging website. All while their product was still in early stages, demanding both functionality and visual appeal.
This had to be achieved with constrained resources but fortunately without the pressure of tight deadlines, giving us the creative space needed to innovate and iterate.
Branding
Luxwin's branding embodies innovation, sustainability & tech. Their logo reflects energy independence, while modern colors & clear messaging connect with users, promoting a future powered by renewable energy
Branding
Luxwin's branding embodies innovation, sustainability & tech. Their logo reflects energy independence, while modern colors & clear messaging connect with users, promoting a future powered by renewable energy
Branding
Luxwin's branding embodies innovation, sustainability & tech. Their logo reflects energy independence, while modern colors & clear messaging connect with users, promoting a future powered by renewable energy
Branding
Luxwin's branding embodies innovation, sustainability & tech. Their logo reflects energy independence, while modern colors & clear messaging connect with users, promoting a future powered by renewable energy
After comprehensive benchmarking and market analysis, we organized a creative workshop to define Luxwin's brand identity. We concluded that the brand should emanate innovation, technology, sustainability, and dynamism.
The logo, inspired by energy and the sun, blends geometric and organic shapes to symbolize the dynamic and continuous flow of energy essential to Luxwin’s home battery solutions. Its open, circular structure represents integration and community, aligning with the company’s values.
After comprehensive benchmarking and market analysis, we organized a creative workshop to define Luxwin's brand identity. We concluded that the brand should emanate innovation, technology, sustainability, and dynamism.
The logo, inspired by energy and the sun, blends geometric and organic shapes to symbolize the dynamic and continuous flow of energy essential to Luxwin’s home battery solutions. Its open, circular structure represents integration and community, aligning with the company’s values.
After comprehensive benchmarking and market analysis, we organized a creative workshop to define Luxwin's brand identity. We concluded that the brand should emanate innovation, technology, sustainability, and dynamism.
The logo, inspired by energy and the sun, blends geometric and organic shapes to symbolize the dynamic and continuous flow of energy essential to Luxwin’s home battery solutions. Its open, circular structure represents integration and community, aligning with the company’s values.
After comprehensive benchmarking and market analysis, we organized a creative workshop to define Luxwin's brand identity. We concluded that the brand should emanate innovation, technology, sustainability, and dynamism.
The logo, inspired by energy and the sun, blends geometric and organic shapes to symbolize the dynamic and continuous flow of energy essential to Luxwin’s home battery solutions. Its open, circular structure represents integration and community, aligning with the company’s values.
The color palette features elegant neutral tones —white & black— highlighting minimalism and elegance, complemented by a dynamic gradient from soft violet to sky blue, which evokes innovation and modernity.
This gradient provides a vibrant and technological aspect and represents the duality of solar and electrical energy.
The color palette features elegant neutral tones —white & black— highlighting minimalism and elegance, complemented by a dynamic gradient from soft violet to sky blue, which evokes innovation and modernity.
This gradient provides a vibrant and technological aspect and represents the duality of solar and electrical energy.
The color palette features elegant neutral tones —white & black— highlighting minimalism and elegance, complemented by a dynamic gradient from soft violet to sky blue, which evokes innovation and modernity.
This gradient provides a vibrant and technological aspect and represents the duality of solar and electrical energy.
The color palette features elegant neutral tones —white & black— highlighting minimalism and elegance, complemented by a dynamic gradient from soft violet to sky blue, which evokes innovation and modernity.
This gradient provides a vibrant and technological aspect and represents the duality of solar and electrical energy.
We chose Manrope, an open-source typeface, for its modern geometry and high readability, making it ideal for both digital and print applications. Its clean design ensures excellent clarity in all brand communications.
Luxwin’s tone of voice is clear, direct, and empowering, emphasizing energy independence, security, and control. This approach reflects the brand’s mission to provide sustainable, reliable energy solutions while fostering an emotional connection with users.
We chose Manrope, an open-source typeface, for its modern geometry and high readability, making it ideal for both digital and print applications. Its clean design ensures excellent clarity in all brand communications.
Luxwin’s tone of voice is clear, direct, and empowering, emphasizing energy independence, security, and control. This approach reflects the brand’s mission to provide sustainable, reliable energy solutions while fostering an emotional connection with users.
We chose Manrope, an open-source typeface, for its modern geometry and high readability, making it ideal for both digital and print applications. Its clean design ensures excellent clarity in all brand communications.
Luxwin’s tone of voice is clear, direct, and empowering, emphasizing energy independence, security, and control. This approach reflects the brand’s mission to provide sustainable, reliable energy solutions while fostering an emotional connection with users.
We chose Manrope, an open-source typeface, for its modern geometry and high readability, making it ideal for both digital and print applications. Its clean design ensures excellent clarity in all brand communications.
Luxwin’s tone of voice is clear, direct, and empowering, emphasizing energy independence, security, and control. This approach reflects the brand’s mission to provide sustainable, reliable energy solutions while fostering an emotional connection with users.
Physical product design
Pedro Bargo and I designed the Powerbox, the home battery for blackouts. The challenge was to create an aesthetic product aligned with the brand identity while ensuring a simple manufacturing process.
Physical product design
Pedro Bargo and I designed the Powerbox, the home battery for blackouts. The challenge was to create an aesthetic product aligned with the brand identity while ensuring a simple manufacturing process.
Physical product design
Pedro Bargo and I designed the Powerbox, the home battery for blackouts. The challenge was to create an aesthetic product aligned with the brand identity while ensuring a simple manufacturing process.
Physical product design
Pedro Bargo and I designed the Powerbox, the home battery for blackouts. The challenge was to create an aesthetic product aligned with the brand identity while ensuring a simple manufacturing process.
We used laser cutting and folding techniques on steel parts to form the casing, which not only facilitated the production of a high-quality product at a moderate initial cost but also ensured flexibility in the manufacturing process. This flexibility is crucial, as it allows the incorporation of technical and aesthetic modifications in future series without the need for significant investments in new molds or tools, while contributing to a scalable and modular design.
Lastly, it gave us the opportunity to play with unique patterns such as the ventilation grilles, in clear harmony with the logo, giving a distinctive and dynamic appearance. These design and manufacturing decisions reflect a careful balance between aesthetics, functionality, and economic sustainability, ensuring that the Powerbox not only meets consumer expectations in terms of performance and reliability but also projects the desired brand image.
We used laser cutting and folding techniques on steel parts to form the casing, which not only facilitated the production of a high-quality product at a moderate initial cost but also ensured flexibility in the manufacturing process. This flexibility is crucial, as it allows the incorporation of technical and aesthetic modifications in future series without the need for significant investments in new molds or tools, while contributing to a scalable and modular design.
Lastly, it gave us the opportunity to play with unique patterns such as the ventilation grilles, in clear harmony with the logo, giving a distinctive and dynamic appearance. These design and manufacturing decisions reflect a careful balance between aesthetics, functionality, and economic sustainability, ensuring that the Powerbox not only meets consumer expectations in terms of performance and reliability but also projects the desired brand image.
We used laser cutting and folding techniques on steel parts to form the casing, which not only facilitated the production of a high-quality product at a moderate initial cost but also ensured flexibility in the manufacturing process. This flexibility is crucial, as it allows the incorporation of technical and aesthetic modifications in future series without the need for significant investments in new molds or tools, while contributing to a scalable and modular design.
Lastly, it gave us the opportunity to play with unique patterns such as the ventilation grilles, in clear harmony with the logo, giving a distinctive and dynamic appearance. These design and manufacturing decisions reflect a careful balance between aesthetics, functionality, and economic sustainability, ensuring that the Powerbox not only meets consumer expectations in terms of performance and reliability but also projects the desired brand image.
We used laser cutting and folding techniques on steel parts to form the casing, which not only facilitated the production of a high-quality product at a moderate initial cost but also ensured flexibility in the manufacturing process. This flexibility is crucial, as it allows the incorporation of technical and aesthetic modifications in future series without the need for significant investments in new molds or tools, while contributing to a scalable and modular design.
Lastly, it gave us the opportunity to play with unique patterns such as the ventilation grilles, in clear harmony with the logo, giving a distinctive and dynamic appearance. These design and manufacturing decisions reflect a careful balance between aesthetics, functionality, and economic sustainability, ensuring that the Powerbox not only meets consumer expectations in terms of performance and reliability but also projects the desired brand image.
Website
As we neared the product launch, I designed Luxwin's website to present the brand's vision, showcase the Luxwin Powerbox, and offer customized client solutions. The site’s minimalist, dynamic style highlighted technology and innovation.
Website
As we neared the product launch, I designed Luxwin's website to present the brand's vision, showcase the Luxwin Powerbox, and offer customized client solutions. The site’s minimalist, dynamic style highlighted technology and innovation.
Website
As we neared the product launch, I designed Luxwin's website to present the brand's vision, showcase the Luxwin Powerbox, and offer customized client solutions. The site’s minimalist, dynamic style highlighted technology and innovation.
Website
As we neared the product launch, I designed Luxwin's website to present the brand's vision, showcase the Luxwin Powerbox, and offer customized client solutions. The site’s minimalist, dynamic style highlighted technology and innovation.
Once the brand creation process was complete and we approached the product launch, I took on the responsibility of designing the website for Luxwin. This digital platform not only had to present the brand and its fundamental values of vision, mission, and sustainability but also had to highlight their flagship product, the Luxwin Powerbox, along with offering customized solutions for its clients.
The design of the website needed to reflect Luxwin's essential characteristics, such as technology, innovation, and sustainability. I opted for a minimalist and dynamic visual style, which allowed presenting the Powerbox not only in isolation but also in a variety of real usage scenarios, thus underlining its versatility and added value.
Once the brand creation process was complete and we approached the product launch, I took on the responsibility of designing the website for Luxwin. This digital platform not only had to present the brand and its fundamental values of vision, mission, and sustainability but also had to highlight their flagship product, the Luxwin Powerbox, along with offering customized solutions for its clients.
The design of the website needed to reflect Luxwin's essential characteristics, such as technology, innovation, and sustainability. I opted for a minimalist and dynamic visual style, which allowed presenting the Powerbox not only in isolation but also in a variety of real usage scenarios, thus underlining its versatility and added value.
Once the brand creation process was complete and we approached the product launch, I took on the responsibility of designing the website for Luxwin. This digital platform not only had to present the brand and its fundamental values of vision, mission, and sustainability but also had to highlight their flagship product, the Luxwin Powerbox, along with offering customized solutions for its clients.
The design of the website needed to reflect Luxwin's essential characteristics, such as technology, innovation, and sustainability. I opted for a minimalist and dynamic visual style, which allowed presenting the Powerbox not only in isolation but also in a variety of real usage scenarios, thus underlining its versatility and added value.
Once the brand creation process was complete and we approached the product launch, I took on the responsibility of designing the website for Luxwin. This digital platform not only had to present the brand and its fundamental values of vision, mission, and sustainability but also had to highlight their flagship product, the Luxwin Powerbox, along with offering customized solutions for its clients.
The design of the website needed to reflect Luxwin's essential characteristics, such as technology, innovation, and sustainability. I opted for a minimalist and dynamic visual style, which allowed presenting the Powerbox not only in isolation but also in a variety of real usage scenarios, thus underlining its versatility and added value.
To enrich the user experience and distinguish our site from others in the industry, I incorporated multimedia elements such as videos and animations, which help capture the user's attention and facilitate a deeper understanding of the products and services Luxwin offer.
The use of Webflow as a development tool was decisive, as it provided me with the necessary flexibility to implement complex web designs without compromising quality or functionality.
To enrich the user experience and distinguish our site from others in the industry, I incorporated multimedia elements such as videos and animations, which help capture the user's attention and facilitate a deeper understanding of the products and services Luxwin offer.
The use of Webflow as a development tool was decisive, as it provided me with the necessary flexibility to implement complex web designs without compromising quality or functionality.
To enrich the user experience and distinguish our site from others in the industry, I incorporated multimedia elements such as videos and animations, which help capture the user's attention and facilitate a deeper understanding of the products and services Luxwin offer.
The use of Webflow as a development tool was decisive, as it provided me with the necessary flexibility to implement complex web designs without compromising quality or functionality.
To enrich the user experience and distinguish our site from others in the industry, I incorporated multimedia elements such as videos and animations, which help capture the user's attention and facilitate a deeper understanding of the products and services Luxwin offer.
The use of Webflow as a development tool was decisive, as it provided me with the necessary flexibility to implement complex web designs without compromising quality or functionality.
Stationery
As the product launch approached, I designed a series of stationery materials for Luxwin that included personal cards, templates for quotes, and manuals, maintaining coherence with the visual identity of the brand.
This process, facilitated by the simplicity and robustness of the brand design, allowed for the creation of pieces that were not only visually cohesive but also functional and elegant.
Stationery
As the product launch approached, I designed a series of stationery materials for Luxwin that included personal cards, templates for quotes, and manuals, maintaining coherence with the visual identity of the brand.
This process, facilitated by the simplicity and robustness of the brand design, allowed for the creation of pieces that were not only visually cohesive but also functional and elegant.
Stationery
As the product launch approached, I designed a series of stationery materials for Luxwin that included personal cards, templates for quotes, and manuals, maintaining coherence with the visual identity of the brand.
This process, facilitated by the simplicity and robustness of the brand design, allowed for the creation of pieces that were not only visually cohesive but also functional and elegant.
Stationery
As the product launch approached, I designed a series of stationery materials for Luxwin that included personal cards, templates for quotes, and manuals, maintaining coherence with the visual identity of the brand.
This process, facilitated by the simplicity and robustness of the brand design, allowed for the creation of pieces that were not only visually cohesive but also functional and elegant.
Reflection
This was my first major project creating a brand ecosystem, including identity, product, and website design. It was challenging but rewarding, and I learned immensely. The results received highly positive feedback.
I especially thank Juan Pablo Chescotta, CEO & Founder of Luxwin, for giving me total freedom to devise and conceive his brand and product. And also to Pedro Bargo, for being my partner in this project and contributing all his knowledge, curiosity, and energy to achieve these incredible results.
Reflection
This was my first major project creating a brand ecosystem, including identity, product, and website design. It was challenging but rewarding, and I learned immensely. The results received highly positive feedback.
I especially thank Juan Pablo Chescotta, CEO & Founder of Luxwin, for giving me total freedom to devise and conceive his brand and product. And also to Pedro Bargo, for being my partner in this project and contributing all his knowledge, curiosity, and energy to achieve these incredible results.
Reflection
This was my first major project creating a brand ecosystem, including identity, product, and website design. It was challenging but rewarding, and I learned immensely. The results received highly positive feedback.
I especially thank Juan Pablo Chescotta, CEO & Founder of Luxwin, for giving me total freedom to devise and conceive his brand and product. And also to Pedro Bargo, for being my partner in this project and contributing all his knowledge, curiosity, and energy to achieve these incredible results.
Reflection
This was my first major project creating a brand ecosystem, including identity, product, and website design. It was challenging but rewarding, and I learned immensely. The results received highly positive feedback.
I especially thank Juan Pablo Chescotta, CEO & Founder of Luxwin, for giving me total freedom to devise and conceive his brand and product. And also to Pedro Bargo, for being my partner in this project and contributing all his knowledge, curiosity, and energy to achieve these incredible results.
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved