Tandem
FinTech
Tandem
FinTech
Tandem
FinTech
Tandem
FinTech
Year
—
2022
What I did
—
Design Audit
—
Product Design
—
UI Design
—
Design System
Project overview
At Z1, I led the design for Tandem, an innovative fintech startup focused on helping couples share and settle expenses seamlessly. Through dynamic collaboration, we transformed the user experience and visual design elevating the product to the next level.
01.
Client
Tandem is a Fintech company based in NY, owned by two young guys, Daniel and Michelle.
02.
Product
A consumer platform for couples in the US market that aims to share and settle expenses in a quick and easy way. They had an MVP that was still under beta phase.
03.
Team
Z1 team was made up of 1 product Manager, 1 Product Designer (me), 2 frontend developers and 1 backend developer. Fran Pulido was in charge of the illustrations.
04.
Collaboration
We worked with the client in two-week design sprints, from research and refinement to new features creation. This project was carried out in parallel with other projects we were working on, for which our dedicated time did not exceed 30% of our availability.
Year
—
2022
What I did
—
Design Audit
—
Product Design
—
UI Design
—
Design System
Project overview
At Z1, I led the design for Tandem, an innovative fintech startup focused on helping couples share and settle expenses seamlessly. Through dynamic collaboration, we transformed the user experience and visual design elevating the product to the next level.
01.
Client
Tandem is a Fintech company based in NY, owned by two young guys, Daniel and Michelle.
02.
Product
A consumer platform for couples in the US market that aims to share and settle expenses in a quick and easy way. They had an MVP that was still under beta phase.
03.
Team
Z1 team was made up of 1 product Manager, 1 Product Designer (me), 2 frontend developers and 1 backend developer. Fran Pulido was in charge of the illustrations.
04.
Collaboration
We worked with the client in two-week design sprints, from research and refinement to new features creation. This project was carried out in parallel with other projects we were working on, for which our dedicated time did not exceed 30% of our availability.
Year
—
2022
What I did
—
Design Audit
—
Product Design
—
UI Design
—
Design System
Project overview
At Z1, I led the design for Tandem, an innovative fintech startup focused on helping couples share and settle expenses seamlessly. Through dynamic collaboration, we transformed the user experience and visual design elevating the product to the next level.
01.
Client
Tandem is a Fintech company based in NY, owned by two young guys, Daniel and Michelle.
02.
Product
A consumer platform for couples in the US market that aims to share and settle expenses in a quick and easy way. They had an MVP that was still under beta phase.
03.
Team
Z1 team was made up of 1 product Manager, 1 Product Designer (me), 2 frontend developers and 1 backend developer. Fran Pulido was in charge of the illustrations.
04.
Collaboration
We worked with the client in two-week design sprints, from research and refinement to new features creation. This project was carried out in parallel with other projects we were working on, for which our dedicated time did not exceed 30% of our availability.
Year
—
2022
What I did
—
Design Audit
—
Product Design
—
UI Design
—
Design System
Project overview
At Z1, I led the design for Tandem, an innovative fintech startup focused on helping couples share and settle expenses seamlessly. Through dynamic collaboration, we transformed the user experience and visual design elevating the product to the next level.
01.
Client
Tandem is a Fintech company based in NY, owned by two young guys, Daniel and Michelle.
02.
Product
A consumer platform for couples in the US market that aims to share and settle expenses in a quick and easy way. They had an MVP that was still under beta phase.
03.
Team
Z1 team was made up of 1 product Manager, 1 Product Designer (me), 2 frontend developers and 1 backend developer. Fran Pulido was in charge of the illustrations.
04.
Collaboration
We worked with the client in two-week design sprints, from research and refinement to new features creation. This project was carried out in parallel with other projects we were working on, for which our dedicated time did not exceed 30% of our availability.
The challenge
The MVP's core idea was interesting but had issues that frustrated users, limiting its impact. The customer came to Z1 to improve the experience and lay foundations for a successful app, but with a limited budget and time.
Our mission was to overhaul the user experience, introduce a coherent visual design, develop new features, establish a solid design system, and optimize the codebase.
The challenge
The MVP's core idea was interesting but had issues that frustrated users, limiting its impact. The customer came to Z1 to improve the experience and lay foundations for a successful app, but with a limited budget and time.
Our mission was to overhaul the user experience, introduce a coherent visual design, develop new features, establish a solid design system, and optimize the codebase.
The challenge
The MVP's core idea was interesting but had issues that frustrated users, limiting its impact. The customer came to Z1 to improve the experience and lay foundations for a successful app, but with a limited budget and time.
Our mission was to overhaul the user experience, introduce a coherent visual design, develop new features, establish a solid design system, and optimize the codebase.
The challenge
The MVP's core idea was interesting but had issues that frustrated users, limiting its impact. The customer came to Z1 to improve the experience and lay foundations for a successful app, but with a limited budget and time.
Our mission was to overhaul the user experience, introduce a coherent visual design, develop new features, establish a solid design system, and optimize the codebase.
Originals designs made by the client
The process
The client provided user research to identify challenges. Our audit found areas for improving user experience and aesthetics. By benchmarking and refining main flows, we aligned with the client's MVP, enhancing navigation and usability.
The process
The client provided user research to identify challenges. Our audit found areas for improving user experience and aesthetics. By benchmarking and refining main flows, we aligned with the client's MVP, enhancing navigation and usability.
The process
The client provided user research to identify challenges. Our audit found areas for improving user experience and aesthetics. By benchmarking and refining main flows, we aligned with the client's MVP, enhancing navigation and usability.
The process
The client provided user research to identify challenges. Our audit found areas for improving user experience and aesthetics. By benchmarking and refining main flows, we aligned with the client's MVP, enhancing navigation and usability.
Our journey began with a deep dive into user research, leveraging insights provided by the client to fully grasp the financial management challenges faced by young couples and flatmates. This initial step was crucial to empathize with our users and tailor design solutions that genuinely meet their needs.
We then moved on to identify and prioritize main features, conducting a comprehensive design audit in the process. This allowed us to pinpoint key areas where significant improvements could be made to both user experience and visual design.
Our journey began with a deep dive into user research, leveraging insights provided by the client to fully grasp the financial management challenges faced by young couples and flatmates. This initial step was crucial to empathize with our users and tailor design solutions that genuinely meet their needs.
We then moved on to identify and prioritize main features, conducting a comprehensive design audit in the process. This allowed us to pinpoint key areas where significant improvements could be made to both user experience and visual design.
Our journey began with a deep dive into user research, leveraging insights provided by the client to fully grasp the financial management challenges faced by young couples and flatmates. This initial step was crucial to empathize with our users and tailor design solutions that genuinely meet their needs.
We then moved on to identify and prioritize main features, conducting a comprehensive design audit in the process. This allowed us to pinpoint key areas where significant improvements could be made to both user experience and visual design.
Our journey began with a deep dive into user research, leveraging insights provided by the client to fully grasp the financial management challenges faced by young couples and flatmates. This initial step was crucial to empathize with our users and tailor design solutions that genuinely meet their needs.
We then moved on to identify and prioritize main features, conducting a comprehensive design audit in the process. This allowed us to pinpoint key areas where significant improvements could be made to both user experience and visual design.
Continuing our meticulous approach, we conducted desk research and benchmarked our app, Tandem, against similar applications to gather valuable insights. This research informed our reorganization of the Information Architecture to align with the client's MVP and feature list, leading to minor adjustments that clarified the project's scope.
Subsequently, we developed detailed user flows for key functionalities, refining requirements to ensure clarity, logic, and fluidity in user actions. This foundational work set the stage for a more intuitive and streamlined user experience, facilitating smoother navigation through the app's diverse features.
Continuing our meticulous approach, we conducted desk research and benchmarked our app, Tandem, against similar applications to gather valuable insights. This research informed our reorganization of the Information Architecture to align with the client's MVP and feature list, leading to minor adjustments that clarified the project's scope.
Subsequently, we developed detailed user flows for key functionalities, refining requirements to ensure clarity, logic, and fluidity in user actions. This foundational work set the stage for a more intuitive and streamlined user experience, facilitating smoother navigation through the app's diverse features.
Continuing our meticulous approach, we conducted desk research and benchmarked our app, Tandem, against similar applications to gather valuable insights. This research informed our reorganization of the Information Architecture to align with the client's MVP and feature list, leading to minor adjustments that clarified the project's scope.
Subsequently, we developed detailed user flows for key functionalities, refining requirements to ensure clarity, logic, and fluidity in user actions. This foundational work set the stage for a more intuitive and streamlined user experience, facilitating smoother navigation through the app's diverse features.
Continuing our meticulous approach, we conducted desk research and benchmarked our app, Tandem, against similar applications to gather valuable insights. This research informed our reorganization of the Information Architecture to align with the client's MVP and feature list, leading to minor adjustments that clarified the project's scope.
Subsequently, we developed detailed user flows for key functionalities, refining requirements to ensure clarity, logic, and fluidity in user actions. This foundational work set the stage for a more intuitive and streamlined user experience, facilitating smoother navigation through the app's diverse features.
Once the user flows were established, we proceeded to the wireframing stage, exploring different alternatives for various flows and screens. Through low-fidelity screen designs and guerrilla testing, we identified effective enhancements, notably the split ratio component, which proved crucial for user interaction.
Finally, we addressed specific issues like inconsistent terminology on the Home page and unclear navigation in the Split expense section. Improvements included clearer labels, better button hierarchy, and the addition of essential information, all aimed at increasing the consistency and clarity of the app's interface. This comprehensive approach ensured that each feature was not only functional but also user-friendly, making financial management simpler and more accessible for our target audience.
Once the user flows were established, we proceeded to the wireframing stage, exploring different alternatives for various flows and screens. Through low-fidelity screen designs and guerrilla testing, we identified effective enhancements, notably the split ratio component, which proved crucial for user interaction.
Finally, we addressed specific issues like inconsistent terminology on the Home page and unclear navigation in the Split expense section. Improvements included clearer labels, better button hierarchy, and the addition of essential information, all aimed at increasing the consistency and clarity of the app's interface. This comprehensive approach ensured that each feature was not only functional but also user-friendly, making financial management simpler and more accessible for our target audience.
Once the user flows were established, we proceeded to the wireframing stage, exploring different alternatives for various flows and screens. Through low-fidelity screen designs and guerrilla testing, we identified effective enhancements, notably the split ratio component, which proved crucial for user interaction.
Finally, we addressed specific issues like inconsistent terminology on the Home page and unclear navigation in the Split expense section. Improvements included clearer labels, better button hierarchy, and the addition of essential information, all aimed at increasing the consistency and clarity of the app's interface. This comprehensive approach ensured that each feature was not only functional but also user-friendly, making financial management simpler and more accessible for our target audience.
Once the user flows were established, we proceeded to the wireframing stage, exploring different alternatives for various flows and screens. Through low-fidelity screen designs and guerrilla testing, we identified effective enhancements, notably the split ratio component, which proved crucial for user interaction.
Finally, we addressed specific issues like inconsistent terminology on the Home page and unclear navigation in the Split expense section. Improvements included clearer labels, better button hierarchy, and the addition of essential information, all aimed at increasing the consistency and clarity of the app's interface. This comprehensive approach ensured that each feature was not only functional but also user-friendly, making financial management simpler and more accessible for our target audience.
The outcome
To reimagine Tandem, we created a unique visual identity that balanced the fun of couplehood with the precision for financial transactions. We developed and implemented a design system across the app to ensure visual consistency and functionality.
We started by developing a unique visual identity that balanced the casual, fun aspects of couplehood with the seriousness of financial management. Through detailed client interactions and audience research, we established a brand that was both engaging and precise for financial transactions.
The outcome
To reimagine Tandem, we created a unique visual identity that balanced the fun of couplehood with the precision for financial transactions. We developed and implemented a design system across the app to ensure visual consistency and functionality.
We started by developing a unique visual identity that balanced the casual, fun aspects of couplehood with the seriousness of financial management. Through detailed client interactions and audience research, we established a brand that was both engaging and precise for financial transactions.
The outcome
To reimagine Tandem, we created a unique visual identity that balanced the fun of couplehood with the precision for financial transactions. We developed and implemented a design system across the app to ensure visual consistency and functionality.
We started by developing a unique visual identity that balanced the casual, fun aspects of couplehood with the seriousness of financial management. Through detailed client interactions and audience research, we established a brand that was both engaging and precise for financial transactions.
The outcome
To reimagine Tandem, we created a unique visual identity that balanced the fun of couplehood with the precision for financial transactions. We developed and implemented a design system across the app to ensure visual consistency and functionality.
We started by developing a unique visual identity that balanced the casual, fun aspects of couplehood with the seriousness of financial management. Through detailed client interactions and audience research, we established a brand that was both engaging and precise for financial transactions.
We then expanded this visual identity into a comprehensive design system to ensure consistency across the app, significantly enhancing usability. This system was meticulously applied to the existing wireflows.
Following the design system's development, we initiated a detailed handoff process to ensure smooth collaboration between design and development teams. Despite tight deadlines, our systematic approach, including thorough documentation and standardized styles, facilitated the developers' work.
We then expanded this visual identity into a comprehensive design system to ensure consistency across the app, significantly enhancing usability. This system was meticulously applied to the existing wireflows.
Following the design system's development, we initiated a detailed handoff process to ensure smooth collaboration between design and development teams. Despite tight deadlines, our systematic approach, including thorough documentation and standardized styles, facilitated the developers' work.
We then expanded this visual identity into a comprehensive design system to ensure consistency across the app, significantly enhancing usability. This system was meticulously applied to the existing wireflows.
Following the design system's development, we initiated a detailed handoff process to ensure smooth collaboration between design and development teams. Despite tight deadlines, our systematic approach, including thorough documentation and standardized styles, facilitated the developers' work.
We then expanded this visual identity into a comprehensive design system to ensure consistency across the app, significantly enhancing usability. This system was meticulously applied to the existing wireflows.
Following the design system's development, we initiated a detailed handoff process to ensure smooth collaboration between design and development teams. Despite tight deadlines, our systematic approach, including thorough documentation and standardized styles, facilitated the developers' work.
Finally, once the new design was ready, prototypes of the main flows and interactions were created. These prototypes brought the designs to life and allowed for tangible interaction with the platform before the development phase.
Finally, once the new design was ready, prototypes of the main flows and interactions were created. These prototypes brought the designs to life and allowed for tangible interaction with the platform before the development phase.
Finally, once the new design was ready, prototypes of the main flows and interactions were created. These prototypes brought the designs to life and allowed for tangible interaction with the platform before the development phase.
Finally, once the new design was ready, prototypes of the main flows and interactions were created. These prototypes brought the designs to life and allowed for tangible interaction with the platform before the development phase.
Reflection
Steering Tandem's transformation was a thrilling endeavor that elevated my role as Lead Designer. We enhanced the user experience by creating a platform that empowers couples to manage their finances effortlessly, fostering stronger bonds and financial clarity.
Our clients were very satisfied with the results due to the positive feedback from users. I invite you to try the app yourself and experience its benefits firsthand.
Reflection
Steering Tandem's transformation was a thrilling endeavor that elevated my role as Lead Designer. We enhanced the user experience by creating a platform that empowers couples to manage their finances effortlessly, fostering stronger bonds and financial clarity.
Our clients were very satisfied with the results due to the positive feedback from users. I invite you to try the app yourself and experience its benefits firsthand.
Reflection
Steering Tandem's transformation was a thrilling endeavor that elevated my role as Lead Designer. We enhanced the user experience by creating a platform that empowers couples to manage their finances effortlessly, fostering stronger bonds and financial clarity.
Our clients were very satisfied with the results due to the positive feedback from users. I invite you to try the app yourself and experience its benefits firsthand.
Reflection
Steering Tandem's transformation was a thrilling endeavor that elevated my role as Lead Designer. We enhanced the user experience by creating a platform that empowers couples to manage their finances effortlessly, fostering stronger bonds and financial clarity.
Our clients were very satisfied with the results due to the positive feedback from users. I invite you to try the app yourself and experience its benefits firsthand.
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved
GET IN
TOUCH
Designed and built by me
©2025 · All rights reserved